​

​

​

Ready to get started on an 8-week adventure where we’ll learn all about how businesses work and how to figure out who your customers are?

Each week, we’ll tackle a new topic that’s key to building your own successful business from scratch.

Getting to Know Business Models & Your Audience

We’re starting strong this week by getting a solid grip on business models and beginning the important job of figuring out who your audience is.

What is a Business Model?

Think of a business model as your plan for making money.

It covers:

• Products or Services: What are you planning to sell?

​

• Marketing: How will you tell people about what you’re selling?

​

• Sales Venue: Where can people find and buy your stuff?

​

• Customer Base: Who wants to buy what you’re selling?

​

In the upcoming weeks, we’ll look at different ways to set up your business, like selling products directly, offering services, getting regular payments through subscriptions, or even mixing free and paid services.

​

Getting to Know Your Audience

Knowing your audience isn’t just about numbers.

It’s about understanding what they really need and want, and how you can help them.

Here’s how we’ll do that:

• Create Customer Profiles: We’ll start by listing the main things about your potential customers—like where they live, what they like, and what they do.

​

• Identify Pain Points: We’ll figure out the problems they have that you can solve.

​

• Understand Motivations: We’ll learn why they buy things and how you can make your products appeal to them.

What’s Coming Up:

• Week 2: Product-Based Models & Engaging Your Audience — Tailoring products to fit what your customers need.

​

• Week 3: Service-Based Models & Making Offers — Designing services that your customers really want.

​

• Week 4: Subscription Models & Keeping Customers Coming Back — Setting up ways to keep earning from customers over time.

​

• Week 5: Marketplace Models & Playing the Market Game — Learning how to use online platforms to sell and grow.

​

• Week 6: Freemium Models & Making Money from Upgrades — Starting with free offers and then charging for more features.

​

• Week 7: On-Demand Models & Quick Fixes for Customer Needs — Offering fast solutions when your customers need them.

​

• Week 8: Hybrid Models & Mixing It Up — Combining different ways to make money and adapt based on what you learn about your customers.

Homework for This Week

• Check Out Different Business Models: Take a look at various models to see which one fits your ideas.

​

• Write Down Your Business Ideas: Put all your ideas on paper, no matter how simple or wild they seem.

​

• Chat with Potential Customers: Rather than just sending out questionnaires, actually talk to people who might buy from you. These conversations can give you better insights into what they need and how you can meet those needs.

​

This week is just the beginning. By talking directly to potential customers, you’ll learn a lot about how to make your business work.

​

Can’t wait to see what you come up with!

​

If you have any questions or need more details as we start this journey, just hit reply.

​

​ ​

​

​

​

P.S. Got a friend who’s also starting their business? Share this email and invite them to our 8-week series. The more, the merrier!

​

​

​

​

​